Key words in the advertising texts is quite effective communicative pragmatic means. Philological Studies: Scientific Bulletin of Kryvyi Rih State Pedagogical University, [S. l.], v. 14, p. 124–135, 2016. DOI: 10.31812/filstd.v14i0.214. Disponível em: https://journal.kdpu.edu.ua/filstd/article/view/214. Acesso em: 5 dec. 2025.