Wordplay as a means of attraction in commercial names (based on company names of the Ternopil region of Ukraine). Philological Studies: Scientific Bulletin of Kryvyi Rih State Pedagogical University, [S. l.], v. 6, n. 2, p. 164–168, 2011. DOI: 10.31812/filstd.v6i2.748. Disponível em: https://journal.kdpu.edu.ua/filstd/article/view/748. Acesso em: 5 dec. 2025.