Creative language in advertising (based on English tourist advertising)

Authors

  • Хаяла Ахмедова doctoral student of the English Language Department Azerbaijan University of Tourism and Management (Baku city) , , докторант кафедри англійської мови Азербайджанський університет туризму і менеджменту (М.Баку)

DOI:

https://doi.org/10.31812/world_lit.v9i0.1061

Keywords:

advertising, metaphor, pun, alliteration, hyperbola, antithesis, rhyme, occasionalism, repetition, personification, oxymoron

Abstract

Creative language in advertising is one of the ways of making advertising language seducing and attractive. Figures of speech are widely used in print advertising. Metaphor, pun, oxymoron, hyperbole, metonymy, irony and others can be shown as figures of speech used in advertising. Metaphor occurs as a result of comparison of one thing with others. Figures of speech are used in advertising to make the text of advertising expressive, attractive and memorable.

Downloads

Download data is not yet available.

Downloads

Published

2017-06-30

Issue

Vol. 9 (2017)

Section

Poetics of world literatures

How to Cite

Creative language in advertising (based on English tourist advertising). (2017). Literatures of the World: Poetics, Mentality and Spirituality, 9, 5-12. https://doi.org/10.31812/world_lit.v9i0.1061