Стилістика англомовного рекламного продукту та його переклад засобами української мови

Галина Іванівна Сидорук

doi:10.31812/filstd.v11i0.391

The style of English advertising products and their translation via Ukrainian language means

Authors

Галина Іванівна Сидорук Natsionalnyi universytet bioresursiv i pryrodokorystuvannia Ukrainy

DOI:

https://doi.org/10.31812/filstd.v11i0.391

Keywords:

communicative aspects of advertising, psychological aspects of advertising, pragmatic aspect of advertising, extra-linguist potential of advertising, phonetic arrangement of advertising

Abstract

The paper is focused on the specific stylistic language devices that provide promotional materials with specific figurativeness and expressiveness. These include phonetic and grammatical means, as well as specific syntactical arrangement of messages. Stylistic and semantic losses incurred in translation of this kind of materials could be successfully compensated by other linguistic means to preserve their pragmatic potential.

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Author Biography

Галина Іванівна Сидорук, Natsionalnyi universytet bioresursiv i pryrodokorystuvannia Ukrainy

кандидат філологічних наук, доцент кафедри іноземної філології і перекладу

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Published

2014-11-13

How to Cite

Сидорук, Г. І. (2014). The style of English advertising products and their translation via Ukrainian language means. Philological Studies: The Scientific Publication of Kryvyi Rih State Pedagogical University, 11, 254–260. https://doi.org/10.31812/filstd.v11i0.391