The style of English advertising products and their translation via Ukrainian language means
DOI:
https://doi.org/10.31812/filstd.v11i0.391Keywords:
communicative aspects of advertising, psychological aspects of advertising, pragmatic aspect of advertising, extra-linguist potential of advertising, phonetic arrangement of advertisingAbstract
The paper is focused on the specific stylistic language devices that provide promotional materials with specific figurativeness and expressiveness. These include phonetic and grammatical means, as well as specific syntactical arrangement of messages. Stylistic and semantic losses incurred in translation of this kind of materials could be successfully compensated by other linguistic means to preserve their pragmatic potential.
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Published
2014-11-13
How to Cite
Сидорук, Г. І. (2014). The style of English advertising products and their translation via Ukrainian language means. Philological Studies: The Scientific Publication of Kryvyi Rih State Pedagogical University, 11, 254–260. https://doi.org/10.31812/filstd.v11i0.391
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Section
Linguistics and poetics of the text