Genre and Stylistic Specificity of Educational Advertising in Ukraine in the 21st century
DOI:
https://doi.org/10.31812/filstd.v9i1.577Keywords:
genre, style, copy (advertising text), advertising discourseAbstract
The article deals with history and formation problems of advertising genres in Ukraine. It is analysed genre and stylistic specificify of copies (advertising texts) in periodicals of education field. It is identified traditional and genre contaminations presented in print advertising field in Ukraine in the 21st century.
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Published
2013-10-16
How to Cite
Іванова, І. Б. (2013). Genre and Stylistic Specificity of Educational Advertising in Ukraine in the 21st century. Philological Studies: The Scientific Publication of Kryvyi Rih State Pedagogical University, 9(1), 521–527. https://doi.org/10.31812/filstd.v9i1.577
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Section
Linguistics and poetics of the text
