Types of assessments and linguistic means of expression in advertising texts
DOI:
https://doi.org/10.31812/filstd.v7i2.659Keywords:
advertising text, assessment, types of assessment, evaluative meaningAbstract
The article considers the types of assessment in the texts media , print and outdoor advertising. Analyzed lexical, lexico-stylistic and expressive means of expression.
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Published
2012-11-20
How to Cite
Арешенкова, О. Ю. (2012). Types of assessments and linguistic means of expression in advertising texts. Philological Studies: The Scientific Publication of Kryvyi Rih State Pedagogical University, 7(2), 100–109. https://doi.org/10.31812/filstd.v7i2.659
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Section
Linguistics and poetics of the text
