Polifunctionality of advertising clichés in modern media communications

Authors

  • Наталя Миколаївна Шарманова , ,

DOI:

https://doi.org/10.31812/filstd.v8i0.638

Keywords:

advertising cliché, advertising text, functional characteristics

Abstract

The article deals with the questions of the functioning of advertising cliché in modern mass media discourse.

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Published

2012-12-20

Issue

Vol. 8 (2012)

Section

Linguistics and poetics of the text

How to Cite

Polifunctionality of advertising clichés in modern media communications. (2012). Philological Studies: Scientific Bulletin of Kryvyi Rih State Pedagogical University, 8, 283-293. https://doi.org/10.31812/filstd.v8i0.638

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