The suggestion of the tv advertisement
DOI:
https://doi.org/10.31812/filstd.v6i2.751Keywords:
suggestion, suggestive qualities, verbal means, non-verbal means, intonational peculiarities, imperative mood verbsAbstract
The suggestive peculiarities of advertising texts are analysed, the verbal and non-verbal means with suggestive meaning are found out, the mechanism of their influence on consumer is explained.
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Published
2011-11-30
How to Cite
Конюхова, Л. І. (2011). The suggestion of the tv advertisement. Philological Studies: The Scientific Publication of Kryvyi Rih State Pedagogical University, 6(2), 192–202. https://doi.org/10.31812/filstd.v6i2.751
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Section
Linguistics and poetics of the text
