Genre and Stylistic Specificity of Educational Advertising in Ukraine in the 21st century

Authors

  • Ірина Борисівна Іванова , ,

DOI:

https://doi.org/10.31812/filstd.v9i1.577

Keywords:

genre, style, copy (advertising text), advertising discourse

Abstract

The article deals with history and formation problems of advertising genres in Ukraine. It is analysed genre and stylistic specificify of copies (advertising texts) in periodicals of education field. It is identified traditional and genre contaminations presented in print advertising field in Ukraine in the 21st century.

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Published

2013-10-16

Issue

Vol. 9 No. 1 (2013)

Section

Linguistics and poetics of the text

How to Cite

Genre and Stylistic Specificity of Educational Advertising in Ukraine in the 21st century. (2013). Philological Studies: Scientific Bulletin of Kryvyi Rih State Pedagogical University, 9(1), 521-527. https://doi.org/10.31812/filstd.v9i1.577