Wordplay as a means of attraction in commercial names (based on company names of the Ternopil region of Ukraine)

Authors

  • Юрій Миколайович Деременда , ,

DOI:

https://doi.org/10.31812/filstd.v6i2.748

Keywords:

ergonym, company name, wordplay, pun, attraction, advertising function

Abstract

The article is a study of the role of wordplay as a means of attraction of clients in the structure of commercial names, of the structural and semantic-associative features of wordplay in ergonymy. It distinguishes and analyzes models of company names of the Ternopil region of Ukraine, which are formed by means of different types of wordplay.

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Published

2011-11-30

Issue

Vol. 6 No. 2 (2011)

Section

Linguistics and poetics of the text

How to Cite

Wordplay as a means of attraction in commercial names (based on company names of the Ternopil region of Ukraine). (2011). Philological Studies: Scientific Bulletin of Kryvyi Rih State Pedagogical University, 6(2), 164-168. https://doi.org/10.31812/filstd.v6i2.748