The suggestion of the tv advertisement

Authors

  • Любов Іванівна Конюхова , ,

DOI:

https://doi.org/10.31812/filstd.v6i2.751

Keywords:

suggestion, suggestive qualities, verbal means, non-verbal means, intonational peculiarities, imperative mood verbs

Abstract

The suggestive peculiarities of advertising texts are analysed, the verbal and non-verbal means with suggestive meaning are found out, the mechanism of their influence on consumer is explained.

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Published

2011-11-30

Issue

Vol. 6 No. 2 (2011)

Section

Linguistics and poetics of the text

How to Cite

The suggestion of the tv advertisement. (2011). Philological Studies: Scientific Bulletin of Kryvyi Rih State Pedagogical University, 6(2), 192-202. https://doi.org/10.31812/filstd.v6i2.751

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