The style of English advertising products and their translation via Ukrainian language means

Authors

  • Галина Іванівна Сидорук National University of Life and Environmental Sciences of Ukraine image/svg+xml

DOI:

https://doi.org/10.31812/filstd.v11i0.391

Keywords:

communicative aspects of advertising, psychological aspects of advertising, pragmatic aspect of advertising, extra-linguist potential of advertising, phonetic arrangement of advertising

Abstract

The paper is focused on the specific stylistic language devices that provide promotional materials with specific figurativeness and expressiveness. These include phonetic and grammatical means, as well as specific syntactical arrangement of messages. Stylistic and semantic losses incurred in translation of this kind of materials could be successfully compensated by other linguistic means to preserve their pragmatic potential.

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Author Biography

  • Галина Іванівна Сидорук, National University of Life and Environmental Sciences of Ukraine

    кандидат філологічних наук, доцент кафедри іноземної філології і перекладу

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Published

2014-11-13

Issue

Vol. 11 (2014)

Section

Linguistics and poetics of the text

How to Cite

The style of English advertising products and their translation via Ukrainian language means. (2014). Philological Studies: Scientific Bulletin of Kryvyi Rih State Pedagogical University, 11, 254-260. https://doi.org/10.31812/filstd.v11i0.391

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