Синтаксические особенности рекламного слогана в английском языке и его перевод на русский

Яна Сергеевна Камышникова

doi:10.31812/filstd.v10i0.429

Syntactic features of advertising slogan in the English language and its translation into Russian

Authors

Яна Сергеевна Камышникова

DOI:

https://doi.org/10.31812/filstd.v10i0.429

Keywords:

slogan, syntactic technique, elliptical constructions, syntactic repetition, parallelism, parceling

Abstract

The main syntactic techniques of slogan making are studied in the article. Such techniques as elliptical constructions, syntactic repetition, parallelism, parceling are defined. The translations of some slogans are analysed, due to their syntactic structure and its preservation in the translation.

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Published

2014-12-05

How to Cite

Камышникова, Я. С. (2014). Syntactic features of advertising slogan in the English language and its translation into Russian. Philological Studies: The Scientific Publication of Kryvyi Rih State Pedagogical University, 10, 166–172. https://doi.org/10.31812/filstd.v10i0.429