Syntactic features of advertising slogan in the English language and its translation into Russian

Authors

  • Яна Сергеевна Камышникова

DOI:

https://doi.org/10.31812/filstd.v10i0.429

Keywords:

slogan, syntactic technique, elliptical constructions, syntactic repetition, parallelism, parceling

Abstract

The main syntactic techniques of slogan making are studied in the article. Such techniques as elliptical constructions, syntactic repetition, parallelism, parceling are defined. The translations of some slogans are analysed, due to their syntactic structure and its preservation in the translation.

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Published

2014-12-05

How to Cite

Камышникова, Я. С. (2014). Syntactic features of advertising slogan in the English language and its translation into Russian. Philological Studies: The Scientific Publication of Kryvyi Rih State Pedagogical University, 10, 166–172. https://doi.org/10.31812/filstd.v10i0.429

Issue

Vol. 10 (2014)

Section

Linguistics and poetics of the text
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