Мовні кліше в мас-медійній комунікації: особливості маніпулятивного впливу

Наталя Миколаївна Шарманова

doi:10.31812/filstd.v12i0.339

Peculiarities of language cliches manipulative influence on massmedia communication

Authors

Наталя Миколаївна Шарманова Kryvyi Rih State Pedagogical University

DOI:

https://doi.org/10.31812/filstd.v12i0.339

Keywords:

massmedia discourse, language cliché, pragmatic, manipulation, manipulation influence

Abstract

The article reveals the problem of consciousness manipulation process and the role of stereotype language units in it. Language influence made upon the addressee is considered in the aspect of linguapragmatics. The research also shows pragmatics of language cliches in modern Ukrainian media. Using clishes determines the opportunity to manipulate both collective consciousness.

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Author Biography

Наталя Миколаївна Шарманова, Kryvyi Rih State Pedagogical University

кандидат філологічних наук, доцент, докторант кафедри української мови

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Published

2015-05-05

How to Cite

Шарманова, Н. М. (2015). Peculiarities of language cliches manipulative influence on massmedia communication. Philological Studies: The Scientific Publication of Kryvyi Rih State Pedagogical University, 12, 210–226. https://doi.org/10.31812/filstd.v12i0.339