Polifunctionality of advertising clichés in modern media communications
DOI:
https://doi.org/10.31812/filstd.v8i0.638Keywords:
advertising cliché, advertising text, functional characteristicsAbstract
The article deals with the questions of the functioning of advertising cliché in modern mass media discourse.
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Published
2012-12-20
How to Cite
Шарманова, Н. М. (2012). Polifunctionality of advertising clichés in modern media communications. Philological Studies: The Scientific Publication of Kryvyi Rih State Pedagogical University, 8, 283–293. https://doi.org/10.31812/filstd.v8i0.638
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Section
Linguistics and poetics of the text
