Polifunctionality of advertising clichés in modern media communications
DOI:
https://doi.org/10.31812/filstd.v8i0.638Keywords:
advertising cliché, advertising text, functional characteristicsAbstract
The article deals with the questions of the functioning of advertising cliché in modern mass media discourse.
Metrics
Metrics Loading ...
Abstract views: 143
/ PDF downloads: 442
Downloads
Published
2012-12-20
How to Cite
Шарманова, Н. М. (2012). Polifunctionality of advertising clichés in modern media communications. Philological Studies: The Scientific Publication of Kryvyi Rih State Pedagogical University, 8, 283–293. https://doi.org/10.31812/filstd.v8i0.638
Issue
Section
Linguistics and poetics of the text
