Communicating aims of the political TV-advertisement and means of their realization

Authors

  • Оксана Андріївна Остроушко , ,

DOI:

https://doi.org/10.31812/filstd.v6i1.821

Keywords:

informing and communicating processes, political advertisement, image, manipulation by consciousness

Abstract

In the article the political TV-advertisement as the particular type of texts is characterized, it’s communicating aims are determined. The author proves the connection of political TV-advertisement’s composition, language peculiarities and the purpose of these texts to influence the mass consciousness.

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Published

2011-10-16

Issue

Vol. 6 No. 1 (2011)

Section

Structure and semantics of linguistic units

How to Cite

Остроушко, О.А. (2011) “Communicating aims of the political TV-advertisement and means of their realization”, Philological Studies: Scientific Bulletin of Kryvyi Rih State Pedagogical University, 6(1), pp. 381–390. doi:10.31812/filstd.v6i1.821.

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