Communicating aims of the political TV-advertisement and means of their realization
DOI:
https://doi.org/10.31812/filstd.v6i1.821Keywords:
informing and communicating processes, political advertisement, image, manipulation by consciousnessAbstract
In the article the political TV-advertisement as the particular type of texts is characterized, it’s communicating aims are determined. The author proves the connection of political TV-advertisement’s composition, language peculiarities and the purpose of these texts to influence the mass consciousness.
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Published
2011-10-16
How to Cite
Остроушко, О. А. (2011). Communicating aims of the political TV-advertisement and means of their realization. Philological Studies: The Scientific Publication of Kryvyi Rih State Pedagogical University, 6(1), 381–390. https://doi.org/10.31812/filstd.v6i1.821
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Section
Structure and semantics of linguistic units
