Neologisms as а means of advertisement texts expressiveness

Authors

  • Олександра Юріївна Арешенкова , ,

DOI:

https://doi.org/10.31812/filstd.v9i1.568

Keywords:

advertisement text, neologism, word formation, speech influence

Abstract

The role of neologisms as an effective means of advertisement texts expressiveness has been identified; activity of neolexemes on a morphological sign was elucidated and the methods of the new words formation have been analyzed.

Downloads

Download data is not yet available.

Downloads

Published

2013-10-16

Issue

Vol. 9 No. 1 (2013)

Section

Linguistics and poetics of the text

How to Cite

Neologisms as а means of advertisement texts expressiveness. (2013). Philological Studies: Scientific Bulletin of Kryvyi Rih State Pedagogical University, 9(1), 473-479. https://doi.org/10.31812/filstd.v9i1.568

Most read articles by the same author(s)