Neologisms as а means of advertisement texts expressiveness
DOI:
https://doi.org/10.31812/filstd.v9i1.568Keywords:
advertisement text, neologism, word formation, speech influenceAbstract
The role of neologisms as an effective means of advertisement texts expressiveness has been identified; activity of neolexemes on a morphological sign was elucidated and the methods of the new words formation have been analyzed.
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Published
2013-10-16
How to Cite
Арешенкова, О. Ю. (2013). Neologisms as а means of advertisement texts expressiveness. Philological Studies: The Scientific Publication of Kryvyi Rih State Pedagogical University, 9(1), 473–479. https://doi.org/10.31812/filstd.v9i1.568
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Section
Linguistics and poetics of the text
