Structures of the direct addressing in texts of the printed advertisement
DOI:
https://doi.org/10.31812/filstd.v8i0.625Keywords:
the printed advertisement, direct addressing, incentive suggestion, semantic groups of verbsAbstract
In the article the features of the use of facilities of the direct addressing are examined in texts of the printed advertisement. The structural types of incentive sentences are educed and the most frequency functionally-semantic groups of verbs that provide realization of the communicative-pragmatic guidance of addressing are certain.
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Published
2012-12-20
How to Cite
Арешенкова, О. Ю. (2012). Structures of the direct addressing in texts of the printed advertisement. Philological Studies: The Scientific Publication of Kryvyi Rih State Pedagogical University, 8, 131–139. https://doi.org/10.31812/filstd.v8i0.625
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Section
Linguistics and poetics of the text
