Мовностилістичні засоби увиразнення текстів медійної реклами

Олександра Юріївна Арешенкова

doi:10.31812/filstd.v6i1.767

Linguistic and stylistic expressive means of advertising media texts

Authors

Олександра Юріївна Арешенкова

DOI:

https://doi.org/10.31812/filstd.v6i1.767

Keywords:

media advertisement, expressivity, vividness, linguistic and stylistic facilities

Abstract

Composition and types of the linguistic and stylistic facilities used in texts of media advertisement are considered in the article, frequency of their use and executable function are analyzed.

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Published

2011-10-16

How to Cite

Арешенкова, О. Ю. (2011). Linguistic and stylistic expressive means of advertising media texts. Philological Studies: The Scientific Publication of Kryvyi Rih State Pedagogical University, 6(1), 9–13. https://doi.org/10.31812/filstd.v6i1.767