Injuring by an advertisement: who will compensate a moral damage?

Authors

  • Наталія Миколаївна Малюга

DOI:

https://doi.org/10.31812/filstd.v9i1.585

Keywords:

advertisement, advertisement legislation, advertisement appeal, psychological pressure, consumer

Abstract

In the article talked about psychological pressure of advertisement on a potential consumer, about advertisement motions that discredit advertisement activity; the question about responsibility of advertisers and the advertising profession before society raises.

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Abstract views: 147 / PDF downloads: 124

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Published

2013-10-16

How to Cite

Малюга, Н. М. (2013). Injuring by an advertisement: who will compensate a moral damage?. Philological Studies: The Scientific Publication of Kryvyi Rih State Pedagogical University, 9(1), 582–592. https://doi.org/10.31812/filstd.v9i1.585

Issue

Vol. 9 No. 1 (2013)

Section

Linguistics and poetics of the text
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