Advertisement text as functional variety of speech
DOI:
https://doi.org/10.31812/filstd.v10i0.407Keywords:
advertisement, mass communication, advertisement communication, communicative act, advertisement text, informative style, advertisement substyleAbstract
In the article the review of different interpretations of advertisement as forms of activity is done and the generalized classification of advertisement reports offers. Advertisement speech as type of mass communication and the model of advertisement communication is described. Communicative-speech descriptions of advertisement text are given and to define the place of texts of advertisement in the system of functional styles was given it a shoot.
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Published
2014-12-05
How to Cite
Арешенкова, О. Ю. (2014). Advertisement text as functional variety of speech. Philological Studies: The Scientific Publication of Kryvyi Rih State Pedagogical University, 10, 5–11. https://doi.org/10.31812/filstd.v10i0.407
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Section
Structure and semantics of linguistic units
